Elisabetta Franchi is an Italian brand founded in 2013 and well known to fashionistas.

For us it all started with Katrina. She was a big fan of the brand. During COVID, she completely reoriented her career, quit her job, and decided to start a new adventure with her husband : the Elisabetta Franchi Brussels store.

Her first shop is nestled in the most exclusive luxury fashion area in Brussels. That’s precisely what she wanted :

to give a Belgian vibe to her favorite Italian brand.

She wanted to use her own pictures to represent the brand and the pieces she would select for her shop. This wasn’t easy because EF already had a very strong identity as a global brand.

belgian touch.

Today, we create photo and video content for the web and for social media. We also work with the agency that distributes all their content, Top Secret Communication. This triangle of work is really interesting as we not only produce images but also try to bring influencers into the mix. Some campaigns are shot with models, others with influencers: We just make it look stunning.

One of the recipes for success is the team. Not only
Katrina is driven and has a clear vision of what she wants but she has 2 superpowers. First, she knows how to surround herself with an amazing team. It’s always a mix of friends and family but also highly skilled professionals. The atmosphere is always super friendly but also very focused as everyone on set wants to get the best results.

Second, she knows how to delegate. Even more: she knows when to give her trust. Like many entrepreneurs, she is very detail-oriented. But on every shooting it’s the same thing: once she sees that we are on the right track, she just trusts the team 100%. She doesn’t even need a video village to check the preview.

This explains why the team is so dedicated to these campaigns. And why we’d probably follow Katrina and Besmir anywhere in the world if they just told us : “ That’s where we shoot our next campaign ! “

Our mission was to bring that Belgian touch and work with her to translate her ideas. We had to shoot the items she had selected, match the mood and identity of the brand and seduce Belgian customers at the same time.

Looks like it worked and that we delivered the brief. We were more than proud when Elisabetta Franchi herself asked to use our pictures as they perfectly fit her vision of the brand.