Sang-Hoon Degeimbre is one of the most innovative Belgian gastronomic chef of the past few years.

Mixing modernity and love for exceptional products which are home grown in the 5 hectares garden surrounding the restaurant in the Liernu area in Belgium.

His unique cuisine style and sustainable approach to fine dining took more than 23 years of practice and experience and is the result of many collaborations with other chefs or other passionates who work alongside him as part of his team.

In 2020, we initiated the creation of graphic identity for the Sang-Hoon Degeimbre Group, including restaurants l'Air du Temps, Vertige, Rizom, Toshiro, San Sablon, San Gent and the new trademark Ô San.

Develop links.

We proceeded step by step, using Schrodinger method : inspiration, research, proposition, planning, and finally, production and post-production.The first step implies the initial contact with the different teams, adaptation of their own universe by discovering their places and cuisine.

After lengthy discussions, identity markers were defined.

To carry out such a project in the right conditions, Schrodinger has the solution : the plannification of the production according to the needs in social media communication.

Three types of communication can be differentiate : day-to-day, middle and quintescence.

The first one is less time consuming for the Chef and his Brigade and requires less material whereas the last one implies the reduction of the production quantity to focus on creativity during the set, in presence or absence of the Chef.